Coca Cola beats Pepsi in sustainable soft drinks' league table

by Search Gate staff. Published Tue 30 Mar 2010 22:09, Last updated: 2010-03-30
Coke beats Pepsi in terms of sustainability

Coca Cola has beaten its rivals Pepsi in a respected sustainable league table while Red Bull, Powerade and Vitamin Water all flunked with zero scores.

The list of the most eco-friendly beverages widely available to Americans was topped by varieties bottled by Honest Tea, which earned the coveted Greenopia 4-Leaf Rating.

"We are thrilled to be included again in Greenopia's Green Beverage Guide," said Eric Schnell, co-founder of Steaz. "As a company, we are committed to producing the best tasting, organic beverages on the planet while inspiring, educating and empowering our customers and community through our commitment to organics, Fair Trade, and proactive environmentalism.

“Greenopia's recognition of our efforts to continually reduce our environmental impact means so much to our team and is another step forward in building a healthier world."

The beverage ratings project used Greenopia's popular 4-Leaf rating system to disclose the environmental impact and health-effect characteristics of 23 of America's most popular mass-market beverages.

The independent study conducted by Greenopia's research staff used an extensive list of test criteria including beverage container, ingredient analysis including product toxicity, supply chain, sustainability reporting, green building design initiatives, and history of environmental violations.

The criteria data were gathered, calculated, and analysed using Greenopia's proprietary lifecycle eco-cost methodology.

Sales leaders Coke scored a 2-Leaf Rating while competitor Pepsi earned a Greenopia 1-Leaf Rating. According to Santa Barbara-based Greenopia each major beverage has approached sustainability differently as Coke seems to be focusing on its supply chain and packaging, whereas Pepsi is strongest in its logistics. By contrast, Dr. Pepper scored a zero Greenopia Leaf Rating.

“The beverage industry is fascinating because its one of the rare examples where the major brands have a distinct advantage environmentally,” said Doug Mazeffa, Greenopia’s Research Director. “For the most part, major brands like Coke and Pepsi are the only ones who have access to special resource saving technologies and can afford to research and implement greener containers.”



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Comments about Coca Cola beats Pepsi in sustainable soft drinks' league table

you smell haha
pooface, ma moms ass around 3 years, 3 months ago
i want's to know about your products for sales ,,,,,,,, so kindly plz send me qutations so i can be better in sales,,,,,,,, prasanna ,,,,,,,
prasana.jr, mathikere,banglore around 3 years, 8 months ago
Maybe Coke & Pepsi practice green principles in their manufacture, but to put soda on a list such as this is a disgrace.
Pearl Rose, New Rochelle, NY around 3 years, 9 months ago
Yawn!!!
John Campbell, Atlanta, GA around 3 years, 9 months ago


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