SOS campaign to help keep Britain's beaches 'barefoot friendly'

by Search Gate staff. Published Wed 22 Apr 2015 15:02, Last updated: 2015-04-22
Clean beach campaign to start on May 16 in Edinburgh
Clean beach campaign to start on May 16 in Edinburgh

A mammoth 22,500 metre square sand SOS signal has been created on Morecambe Bay as a rallying cry to get the nation to roll up their sleeves and help keep the UK’s beaches ‘barefoot friendly’.

Leading wine brand, Barefoot Wine, has created the sand art to encourage people to care for the coast ahead of the eighth annual Barefoot Wine Beach Rescue Project.

The 150m x 150m sand art, photographed via drone technology, is a call-to-arms encouraging the nation to join their community and take part in cleaning local beaches. Taking the team of five people a whopping 10 hours to complete, the sand drawing represents 1,625g of litter for each square metre – totalling 13,000 kilograms that has been collected over the past seven years.

The hashtag #BarefootFriendly has been incorporated into the sand design, inspiring people to get involved with the environmental campaign on Twitter. Members of the public are invited to send images of their own beach SOS to @BarefootWineUK with the hashtag in a bid to get their own beach cleaned as part of the Barefoot Wine Beach Rescue Project.

The campaign will be kicking off on May 16 in Edinburgh, and then travelling coast-to-coast to 6 separate UK locations throughout the summer. Building on the incredible success of the 2014 events, which saw over 800 volunteers remove almost 1,500 kilograms of litter from UK beaches, community volunteers will be called on to come out and clean their local beaches to make 2015 another great year for the beach clean-ups.

To reward volunteers for their hard work, life-size sandcastle bars made entirely of sand are being created at each of the chosen locations, complete with a Barefoot Wine drinks cabinet for the post-clean party.

Olga Senkina, Marketing Director EMEA at E&J; Gallo, commented: “We are excited to unveil our giant sand art to the nation and encourage people to get involved in this year’s Barefoot Wine Beach Rescue Project. We know that social media is hugely important in the lives of our consumers so we wanted to tap into this trend with the hashtag #BarefootFriendly, encouraging people to upload their own SOS signals onto Twitter.

“Our own ‘Barefooters’ will be on hand at each beach clean-up to support the event, and we look forward to seeing a record number of volunteers getting stuck in!”

The project will run throughout the spring and summer in partnership with environmental charity, Surfers Against Sewage (SAS), who champion environmental causes such as the protection of the UK’s oceans, waves and beaches. It’s a welcome return for the group, which will be working with the Barefoot Wine Beach Rescue Project for the eighth year running and helping communities make Britain’s beaches clean for all to enjoy.

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