IKEA announces world's largest certified seafood pledge

by Search Gate staff. Published Tue 22 Sep 2015 10:40
IKEA to offer certified seafood to its 600 million customers
IKEA to offer certified seafood to its 600 million customers

Furniture retail giant IKEA has announced that the seafood it serves in stores will come now be provided by sustainable and responsible sources.

The IKEA commitment to ASC and MSC certified seafood marks the next step towards a wider offer of the healthier and more sustainable food it offers to its 600 million customers.

With more than 23 different certified species across stores in 47 markets, this makes the IKEA food service pledge the largest variety of certified seafood globally. The commitment brings certified seafood to eight markets for the very first time.

According to the latest UN data, 90% of the world’s fish stocks are either fully exploited or over-exploited. IKEA says a responsible business it has made the commitment to offer only seafood that is certified by the Aquaculture Stewardship Council (ASC) and the Marine Stewardship Council (MSC).

This company says the move marks a natural next step of the new direction for IKEA food and follows the introduction of Veggie balls in April this year. The MSC and ASC certification programs are globally recognised as the world’s most credible, science-based standards for sustainable and responsible seafood.

The total IKEA seafood offering includes over 23 different certified seafood species, such as salmon, herring and shrimp. This makes IKEA the food service provider that offers the largest variety of certified seafood globally. IKEA is also making certified seafood available to consumers in eight new markets where it has not been available before, such as Turkey, Thailand and the Middle East.

Michael La Cour, Managing Director of IKEA Food Services, said: “I am really proud that our customers can enjoy tasty fish that has been responsibly produced by people with good working conditions. This is a result of our high ambitions and commitment regarding the whole value chain; from fisheries and farms to training of our co-workers and certification of the restaurants."

Nicolas Guichoux, Global Commercial Director, Marine Stewardship Council (MSC), added: “IKEA is demonstrating global leadership in sustainability. By sourcing and selling only certified sustainable seafood, IKEA is powerfully inspiring consumer choices and influencing sustainable business practices around the world.

“IKEA's significant commitment is already helping to ensure oceans teeming with life, and secure seafood supplies, for future generations.”

Chris Ninnes, CEO, Aquaculture Stewardship Council (ASC), commented: “I am delighted with IKEA´s decision to source ASC certified responsibly farmed seafood. The global IKEA commitment to the ASC programme is a game changer; introducing the ASC to consumers in many new markets.

“This is exceptional leadership in supporting the change necessary to promote the development of responsible aquaculture. Customers can now be assured that the salmon in IKEA’s restaurants and Swedish Food Markets comes from farms that respect the environment, the rights of workers and the interests of the local community.”

Seafood has a long tradition in Swedish kitchens and it is specifically enjoyed during Christmas, Easter and Midsummer celebrations. Being part of the Swedish heritage, it is sold and served every day at IKEA around the world.

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